November 3, 2024
LXVI — The Reids
The Reids are a directing duo made up of actual sibling brothers Will & Ed.

Below are The Reids’ selects for influential works:

We’ve been working together all our lives. Literally. Inseparable since birth, we’ve grown up as a hive mind of shared reference points and film taste. Here are some of those reference points organised into a list.

Film
Good Time by Josh & Benny Safdie
United States
2017

This was the first Safdie Brothers film we saw and was an amazing gateway into their extensive and inspiring DIY back catalogue and what introduced us to their brother dynamic as directors – this really galvanised us at the time, and this film is one of the reasons The Reids exists.

Film
Close by Lukas Dhont
Belgium
2022

This film bottles the growing pains and strain on friendships young boys face during the transition from childhood to adolescence like none other we’ve seen. We found it to be tragically relatable & moving, thanks to Dhonts gentle, almost documentary style of directing and the incredible performances from the first time lead actors.

Film
Sunset Boulevard by Billy Wilder
United States
1950

One of the all time great movies about the movies – and also one of our favourite horror movies. If you ever wanted to see Buster Keaton talk, this is your chance – alongside of course the incredible black and white cinematography from John Seitz that we’ve often referenced and an incredible leading performance from William Holden!

Music Video
‘Yum’ slowthai by Crowns & Owls
United Kingdom
2023

A true accomplishment from C&O here with a film that looks at the tar-black realities of addiction cycles. Shot with a technical intricacy that somehow never detracts from the themes and narratives, YUM is just a whirlwind – and features a rotating Snorri camera rig that C&O developed to achieve dizzying shots that spin around Thai which is just sick. It’s a masterpiece.

Music Video
‘ELEMENT.’ Kendrick Lamar by Jonas Lindstroem
United States
2017

Much has been written about this video, it’s just timeless elegance and photographic beauty. A big tonal and stylistic influence.

Music Video
‘Gosh’ Jamie XX by Romain Gavras
United Kingdom & China
2015

We’d never seen anything like this video at the time – it was a groundbreaking visual feat and conceptual approach for the tune. Similar to YUM – it’s just a very complete and thorough execution of an idea.

Music Video
‘Unknown World’ МЧТ by Aisultan Seitov
Kazakhstan
2020

This video from Aisultan is, in our opinion, an example of the perfect marriage of visuals and music. It’s f*cking beautiful & haunting in a way very few music videos are. Also the photography is so restrained and tasteful – wildly good.

Music Video
‘Biscuit Town’ King Krule by CC Wade
United Kingdom
2018

We gotta shout out one of our favourite artists and a fellow brother directing duo. Biscuit Town is a gorgeous piece of world building that really influenced some of the videos we made for the band LEGSS a while back. Hat tips!

Campaign
‘Tag’ Nike by Frank Budgen
United States
2001

Oh to make a film like this for Nike again now.

Campaign
‘Bounce’ Apple by Oscar Hudson
United States
2019

Had this on loop when it came out. Sumptuously made and a really fucking fun concept for a product launch film with a bit of bite to it! Put a smile on your face.

Campaign
‘Odd Couple’ Audi by John S. Clarke
United Kingdom
1989

A great demonstration of what can be done in a white psych with the right idea and some epic, epic choreography. All the performers in this nail it, and the line at the end is an all time BBH classic. Golden era ad making.

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