• ‘The Athlete’s Code’ Powerade

    by Babak Khoshnoud

    • Campaigns

Country

  • Brazil
  • United States

Aspect Ratio

  • 4:3

Format

  • Digital

Creative Agency

  • Ogilvy New York

Production Company

  • Let it Rip Pictures
February 2025

Babak Khoshnoud directs ‘The Athlete’s Code’ for Powerade.

An initiative that puts athletes’ mental health front and center by allowing its athlete partners to take a pause to prioritize their mental health when needed most.

Featuring Alex Morgan, Tatjana Schoenmaker, Linda Motlhalo, and Douglas Matera.

Filmed in New York, San Diego, Atlanta, and Rio de Janeiro.

Country

  • Brazil
  • United States

Aspect Ratio

  • 4:3

Format

  • Digital

Creative Agency

  • Ogilvy New York

Production Company

  • Let it Rip Pictures

Credits