• ‘Machine’ Fiat

    by Jones+Tino

    • Campaigns
August 2017

In their new spot for Fiat, directing duo Jones+Tino illustrate a symbiosis between man and machine. Advanced technology interfaces are intercut with human elements like the intricate details of a fingerprint. Whilst another element, like movement, is expressed through the rolling power of machines moving at speed against the delicate choreography of a dancer.

Credits