What a brilliant idea to choose Christopher Walken and have him dance. It seems obvious when you watch it but this idea is based on the fact that Spike Jonze found out that Christopher wanted to be a dancer when he was young. He gave him the opportunity and the result is just so beautiful and nailed. I also really like the edit, Spike Jonze is very good at it. Each shot has its importance, it’s carefully chosen and perfectly executed.

This clip is mad. Romain Gavras decides to show the violence of the French suburbs through the insane techno track of Justice and the result is a perfect match. The mise en scène is so well done, it’s like you’re watching a documentary, it looks so real!

This ad is simplicity in its purest form. It’s in my top 3 because it nails once again the key of everything: the emotion. It appeals to your guts. And for a brand that constantly talks about performance, about being the best of the best…. That means something even more. This ad shows us that life is a fight, that you can change, get better, set goals no matter what your level is or where you come from… the important thing is to do it and never let go. The light is incredible, the casting is perfect. You don’t need to have cuts all over the place and go fast to express performance and this ad is a flawless example of that.