Heartbreaking, powerful. This one has been my top film for years. I can’t shake certain scenes from my head. A song will play, and I’m taken back. The imprint this film has left on me is undeniable.

I don’t understand how anyone could watch this and not have it in their Top 5.

This film is one of the most terrifyingly brilliant pieces I’ve ever seen. They managed to create a film where “nothing happens” for 80% of it while also having me at the edge of my sofa, covering my eyes.

It’s the most exciting feeling to turn on the TV and see West African-influenced visuals on the screen. I remember watching it for the first time with my siblings, and their faces lit up with each frame. We danced, sang, laughed and paused the video every 5 seconds to inspect the gorgeous wardrobe pieces and tiny details in the set design.

Captivating ass music video. I couldn’t look away the first time I saw this and I must have watched it 200 times. Each time I’d find something new. I think Sevdaliza is such a brilliant mind and artist and brings a presence to this video that elevates it beautifully.

The production design, location choices, wardrobe, and performances re-sparked my love for music videos and experimental storytelling. Each scene is composed so beautifully that you could pause the video at any moment and be left with a portrait of museum quality.

I felt like I knew these characters – really knew them. I became invested in not only the story she was telling but the story before and after that moment. I was eager to learn more. And then it ended, a super appeared, and I realized it was an ad.

Fresh, inventive, and creative. It was the first time I really saw accommodating media in action.

This spot is the reason I decided to pursue advertising. I didn’t realize ads allowed for storytelling. I assumed they couldn’t have heart. So when I watched this spot, everything changed for me.