Samuel Morris directs ‘Never Stop Exploring’ for The North Face.
Shot in Switzerland.
Words from Samuel below.
Could we talk about the framing choices?
SM: The goal of the framing and camera positioning was to give the audience an immersive experience.
We wanted the images to feel as if the protagonists had positioned the camera themselves, randomly and intuitively in one place, regardless of whether the image was angled or not.
What do you think using SnorriCam offers to filmmakers?
SM: The viewer is closer to the action; we discover the environment together with the framed person.
The SnorriCam also allows us to follow every movement of the protagonists and helps create an intimacy with their experience.
The viewer is closer to the action; we discover the environment together (…)
Who is inspiring you lately?
SM: Film — Paolo Sorrentino, Yorgos Lanthimos. Commercials — Joe Pytka, Valentin Petit. Photography — Letizia Battaglia, Renell Medrano.
What are you reading at the moment?
A lot lately, I just started ‘Film Form’ by Sergei Eisenstein. A bit of a hard read but certainly useful for any filmmaker.
- Mona Bertschinger
- Director of Photography
- Production Company