NONO is an Andalusian director based in London.

Below are Nono’s selects and what they had to say:

Selects: Films

My preferences change over the years, and so it’s always difficult to choose just three.

When asked to create a list of films I have this doubt of trying to be cool or snobby by creating a list of obscure films, or being honest by mentioning incredible common titles.

And so, this is my list today, tomorrow I’m sure it will be different:

1. Citizen Kane (1941)

Directed by Orson Welles

A cliché, but I think everything about it is incredible. It’s at the top of my list.

2. I am Cuba (1964)

Directed by Mikhail Kalatozov

Another that I love, but I would say that I like the camera work more than the narrative. I especially love Urusevsky’s cinematography. I truly cannot understand why more people don’t talk about his work. It´s unbelievable. Also, while on the subject of the “Soviet film industry”, let´s not forget, Parajanov.

3. Magnolia (1999)

Directed by Paul Thomas Anderson

My favourite Hollywood director nowadays (with Denis Villeneuve getting closer).

Selects: Music Videos

1. ‘Let Forever Be’ The Chemical Brothers (1999)

Directed by Michel Gondry

I remember this blew my mind as a kid. He was breaking the space-time dimension in every shot. Still super impressive.

2. ‘Invisible Light’ The Scissor Sisters (2010)

Directed by Canada

Canada, especially at the beginning, were doing amazing collages with references to the Novelle Vague and other classics. But in this one, I think they elevate the style to a place difficult to reach.

3. ‘Sad Day’ FKA Twigs (2020)

Directed by Hiro Murai

I think nowadays, Hiro Murai is the best music video director. This is a masterpiece. Nothing more to say.

Selects: Campaigns

1. ‘Surfer’ Guinness (1999)

Directed by Jonathan Glazer

When I moved to London 5 years ago, everybody was telling me about ‘Surfer’ by Jonathan Glazer. I only knew Jonathan as a movie director at the time. But after I watched this commercial, wow, I couldn´t stop searching for his other commercials. All of them are incredible.

2. ‘The Big Leap’ Lacoste (2014)

Directed by Seb Edwards

‘The Big Leap’ and ‘Timeless’ are pure gems. The craft is insane.

3. ‘The Diamond Journey’ DPA (2019)

Directed by Ian Pons Jewell

I truly think Ian is a genius and has changed the industry forever. Everybody is copying him in a really obvious way, every single creative director wants to have an IPJ “commercial” on their reel. But with ‘Diamonds’, I think he reached another level, mixing his style with a strong narrative.

Nono Ayuso

Director